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Mobile Apps - From Idea to Execution to Explosion

Sponsored by Drexel University Sacramento for Graduate Studies

Course Description:

Do you have the next big app idea, but don’t know where to start to make it a reality? Maybe you have built the app already, but are worried about the launch and how it will be received by the world.

The app economy is a complex beast, and it takes careful planning from idea to execution to make your app explode into the market. Our presenters, leading app experts Aaron Watkins and Rich Foreman, will show you tips, tactics and tricks that will help you succeed in the world of mobile.

Topics to be covered:



 Rich Foreman                 Aaron Watkins 
Rich Foreman, CEO

Aaron Watkins, President

Eventbrite - Leading A Successful Company


Wednesday, April 22, 2015


8:45 a.m.- 11:30 a.m.
Registration, breakfast and networking from 8:45-9:00 a.m.


Drexel University, One Capitol Mall, Suite 260, Sacramento, CA 95814


General Admission: $40; SARTA Members: $25

Price includes free parking for 4 hours at the One Capitol Mall Valet Garage on 2nd Street (valued at $8) and a continental breakfast.

If you are a SARTA member, please email for member discount code.



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Presenter Bios:

Rich Foreman, CEO, Apptology

Rich Foreman is the CEO and Co-Founder of Apptology. He leads Apptology with 20 years of experience in leadership, engineering, mobile application development and sales. Rich has a BS in Industrial Engineering from the University of Washington, an MPA from Troy State University and was an officer in the U.S. Navy. Rich recently co-authored his first book, "Tap into the Mobile Economy." Rich's blog was listed in Top 20 Marketing Mobile Blogs of 2014. He has been featured on KCRA3, NEWS10, 1170 Tech AM PowerDrive, Business Radio Money 105.5, SiliconIndia, the Sacramento Business Journal, and the Sacramento Bee. Rich is also the Founding Director of the Sacramento Chapter of Startup Grind and was recently appointed as Utility Commissioner for the City of Folsom.

Aaron Watkins, President, Appency

Aaron is a long time executive of the mobile marketing industry, having spent six years with ipsh! Mobile Marketing building a number of award winning mobile campaigns for major brands including Anheuser-Busch, Frito-Lay and Unilever. After ipsh, Aaron was recruited to start the San Francisco office of global mobile agency The Hyperfactory. In 2009, Aaron started consulting in the app marketing space, and eventually wrote the GigaOM guide to app marketing. He has helped dozens of companies understand and succeed in the app space and enjoys the challenges of an ever changing app economy. Aaron lives in Sacramento with his family and enjoys ballroom dancing, cooking, and board games when he’s not up to his eyebrows in mobile phones.