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Howard Bubb, SARTA CEO

Howard Bubb



Howard Bubb joined SARTA in May 2015 as the Chief Executive Officer. He has served as a public company CEO, corporate executive, venture backed entrepreneur, professional mentor and management consultant. Bubb has been consulting since 2009, repositioning struggling businesses, defining new market categories, and launching new business units to achieve high growth and dominant market segment share.

He served as CEO and president of Netronome Systems, Inc. from 2011 to 2013 growing revenue 8x, selling non-strategic assets and moving the company to breakeven. In 2005, Bubb was CEO and chairman of Ambric where he was responsible for turning around a semiconductor startup that created the world’s fastest media processor. Bubb also served as corporate officer and vice president of Intel where he worked for 6 years and was GM of a $1.7B business. Earlier in his career, Bubb was CEO of Dialogic Corporation (DLGC). At Dialogic, Bubb led the company to $400M and through the IPO in 1993.

Bubb earned a bachelor’s degree in electrical engineering from California Institute of Technology in 1976. He lives in El Dorado Hills with his wife and twins.


Alina Lujan, Office Manager

Alina Lujan

Office Manager and Events Coordinator

Alina Lujan is SARTA’s office manager and the staff member with the most seniority—having started in 2006 as the first paid employee of what was then the McClellan Technology Incubator. Alina maintains and oversees the day to day functions of the SARTA office including sponsor and member support, event logistics, invoicing, purchasing and more. She has a hand in every SARTA program and activity. In addition to her work at SARTA she volunteers with the Rancho Cordova Chamber of Commerce helping on committees with event planning. 

As a Sacramento native, Alina enjoys taking advantage of the family life the region has to offer. Whether it’s biking along the river path with her toddler in tow, attending a summer concert in the park, or carving Halloween jack-o-lanterns after a visit to a pumpkin patch in Apple Hill, Alina and her family know how to make treasured memories in the Capital City.


Jack Coots

Jack Coots

Director, AgStart Program

Jack Coots is the program director for AgStart, SARTA’s ag tech focused program which promotes innovative sustainable agricultural technology and supports companies that are bringing those products to market. Jack’s core background and experience is in business management, focused primarily on agribusiness, including several years of organizing and launching a startup company as well as serving significant roles in leading other startup companies. Jack’s focus has been agri-business and technology that promotes the highly efficient use of natural resources, energy and processes to produce and distribute food.

In addition to his work at SARTA, Jack is also the President of Professional Grower Services, an organization whose mission is to change the way agriculture uses water, energy and nutrients by bringing technology to growers that makes sense for their operations and contributes to the best practice management of resources and to agricultural decisions.

Jack is a graduate of the California Agricultural Leadership Program and the UC Davis Executive Management Program. He lives in Chico with his wife Lorry. In his spare time, Jack enjoys playing music, cycling and racquetball.