How To Do Market Research For Your Business Plan

Sponsored by Drexel University Center for Graduate Studies

When:

Wednesday,February 15, 2012

Time:

8:45 am - 11:30 am
Registration, breakfast and networking from 8:45-9:00 a.m.

Location:

Drexel University, One Capitol Mall, Suite 260, Sacramento, CA 95814

Course Description:

Marketing isn't just about creating a brochure--it's about having a plan. Why is a marketing plan so essential to the success of your business? Investors may be wowed by the ingenuity of your product but they won't invest in your company unless you can convince them with solid research that you are solving an unmet need or offering a better solution than your competition. Market research is the key to understanding your market, identifying your competition and developing a winning market strategy that includes product positioning, marketing mix and go-to-market approach. In this seminar, Christian Renaudin, Managing Partner and CEO of The MarkeTech Group, will guide you through the steps you need to take to create a winning marketing plan for your business.

Topics to Be Covered

• Objective Market Potential Assessment
• Customer Segmentation and Target Market
• Competitive analysis and product positioning
• Market vs. marketing research
• Pricing and go-to-market

Presenter:

Christian Renaudin, D.V.M., Ph.D.
Managing Parnter and CEO
The MarkeTech Group

Cost:

General Admission: $40; SARTA Members: $25

Price includes free parking for 4 hours at the One Capitol Mall Valet Garage on 2nd Street (valued at $8) and a continental breakfast.

If you are a SARTA member, please email members@sarta.org for member discount code.

Presenter Bio

Christian Renaudin, D.V.M., Ph.D., Managing Parnter and CEO, The MarkeTech Group
Dr. Christian Renaudin is CEO and founder of The MarkeTech Group, LLC (TMTG). Under his leadership, TMTG has become an international leader in MedTech marketing research with offices in USA and France. Most projects conducted by the firm are multi-country studies (Americas, Europe and Asia) and involve both qualitative and advanced quantitative research. TMTG consultants leverage the firm’s top quality research to deliver customer segmentation, product trilogy (roadmap, positioning, pricing) and distribution tactics. TMTG clients include almost all global MedTech players (Abbott, Boston Scientific, Carefusion, Covidien, GEHC, Philips, Medtronic, Siemens, Smith & Nephew, etc.) as well as over 100 midsize and VC funded companies. Dr. Renaudin is often cited in the medical imaging press both his past scientific research and now his market knowledge. He holds a doctorate degree in veterinary medicine, a doctorate degree of science in biomedical engineering and an executive M.B.A. degree in marketing and international business.

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