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Lean Startups: Radical New Ways to Build Your Business Faster and Stronger

 

Sponsored by Drexel University Center for Graduate Studies

 

Presented By

Mark Randall, serial entrepreneur, investor, chief strategist - advanced technology at Adobe

Mark Randall, serial entrepreneur, investor, chief strategist - advanced technology at Adobe

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Course Description

Startups can seem mysterious. One skyrockets and another fails randomly but business doesn’t have to feel like voodoo and success isn’t random. There’s a better way, a new science that’s researching why startups fail and how to make them succeed. The data shows that thousands of smart entrepreneurs have been doing it wrong. Randall admits he’s made “an almost lethal” number of mistakes as an entrepreneur, starting with misunderstanding what a startup really is. A startup is not a ‘business’, it is a ‘search for a business’. Most businesses, from Twitter to Groupon, didn’t start with the right idea. They figured it out on the way. The key is to stop planning and start testing. The lean startup methodology is a simple set of steps and specific checklists that walk entrepreneurs step-by-step through testing key assumptions, discovering the ‘killer’ problems, adapting around them, iterating to a proven solution and then successfully executing their business idea.

Seminar Highlights

Date:

Wednesday, March 21, 2012
8:45 am - 11:30 am
Registration, breakfast and networking from 8:45-9:00 a.m.

Location:

Drexel University, One Capitol Mall, Suite 260, Sacramento

Cost:

General Admission: $40; SARTA Members: $25

Price includes free parking for 4 hours at the One Capitol Mall Valet Garage on 2nd Street (valued at $8) and a continental breakfast.

If you are a SARTA member, please email members@sarta.org for member discount code.

 

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Presenter Biography

Mark Randall, serial entrepreneur, investor, chief strategist - advanced technology at Adobe

As a serial entrepreneur, Mark’s career conceiving, designing and marketing innovative technology spans nearly twenty years and three successful high-tech start-ups. He has fielded over a dozen world-class products which combined have sold over a million units, generated over $100 million in sales and won a total of 15 Product of the Year, 12 Best of NAB, 7 Best of Comdex, 2 PC Magazine Technical Excellence awards, and one Emmy award.

Products that Mark’s startups developed are used by half the Fortune 500, all branches of the U.S. government, and thousands of schools around the world. His products have been featured in Time, Newsweek, Fortune, Forbes, Wired, Rolling Stone, USA Today and NY Times. As an innovator Mark has ten U.S. patents, he’s been named to Digital Media Magazine’s “Digital Media 100″ and he is one of Streaming Magazine’s “50 Most Influential People”. As an entrepreneur he’s won a national Addy award, a DemoGod award and Advertising Age’s Corporate Video of the Year.

Mark speaks and teaches frequently on entrepreneurship, innovation and strategy and has appeared on CNN, ABC, NBC and CNBC. He sold his most recent startup, Serious Magic, to Adobe Systems where he is now chief strategist, advanced technology. Mark blogs on startups at www.markrandall.com, collects exceedingly rare but mostly worthless old computers and can do two cool magic tricks.

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